Andrew Miller, chief executive officer of Guardian Media Group, said: “In just over two months the Guardian’s Facebook app has been installed by nearly four million Facebook users, generating, on average, almost a million extra page impressions every day. As well as increasing traffic, the app is making our journalism visible to new audiences. Over half of the app’s users are 24 and under - traditionally a very hard-to-reach demographic for news organisations. The Facebook app is one of a number of successful launches by the Guardian in recent months as our digital-first strategy gains momentum. We’re delighted with the results.”Facebook research finds social and personalised news receives most engagement | The Drum
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