Brand crises are as old as marketing itself and practitioners have long used tools to manage them. But the immediacy and contagion of social media has changed the game. Today, there’s a tougher challenge than ever to pinpoint when the crisis hits a flash point and when it’s time to craft a response strategy without doing more harm than good.How to Tell if Your Campaign Has Hit a Social-Media Flashpoint | News - Advertising Age
I am intrigued that so many of the high-profile geekocracy seem now to be using Google as their preferred blogging platform. Why would anyone do that? … there is no guarantee that Google will be any longer-lived than Buzz or Wave, or that it won’t suffer outages or catastrophic data wipes. I prefer to publish under my own domain names, with software I manage and control: I own the database (and local backups of it). I rent the infrastructure and can move my data wherever I like in 24 hours or so.Steven Poole: Whatever made you think it was your data anyway? [via @newsmary]
Many believe that customer actions on Facebook and mobile devices connected to Facebook will become the new standard for searching and finding information. Not just a standard, but an entirely new form of the web, really.Why Facebook Wants Your Business to Build an App | Jeffbullas’s Blog
Cannot stress how much I love this whole social news reading on Facebook. Kudos to The Guardian and The Washington Post.Twitter / @CompHelperKid
She was obviously only reading articles on The Guardian on Facebook to look fucking intellectual cos she thinks boys will find her hotterTwitter / @girlsbitchabout: “She was obviously only re …
Fifa’s regulations regarding players’ equipment are that they should not carry any political, religious or commercial messages.BBC Sport - War veterans unhappy over Fifa’s poppy ban - I must be imagining those tournament and FIFA logos and Nike ticks and whatnot then, obviously…
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